noisylime

The NY-based team at Clipmarks just launched 2.0 of their product, a unique web clipping system that allows you to take just the paragraphs, sentences, or multimedia you want from a page while maintaining a link to the original document.

Their CEO, Eric Goldstein, was a lawyer who was fed up with cutting and pasting citations into a Word file only to discover that the 100 page mess became unreadable and unusable. He and his team launched a first iteration of the product, which Marshall looked at months ago, but the latest version is considerably more fully-featured and quite interesting.

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Someone sent me this quote yesterday:

“The details are not the details. They make the design.”
-Charles Eames

I think that’s a great way of putting it. It’s also one of the reasons I like the Patterns series by R.BIRD. In many ways it’s all about the details.

For example, take their latest report, Crunch, where they take a look crunchy things like cereal, crackers, chips, candy bars, etc.

They look at things like packaging texture, windows that reveal the product, illustration, colors, typography, mascots, and more. It’s a dissection of the details that make the design.

Other recent reports include energy drinks, children’s cold medicine, and women’s razors. Good stuff.

[via Signal vs. Noise]