Make your own personalized comic strip with Comeeko, a fun (free!) site that lets you take your personal photos and transform them into Dilbertesque creations.
Comeeko is simple to use; just follow the wizard. You can choose your unique layout, color schemes, photos, and then you can apply various comedic elements (whap! Bam! snappo!) to your strip. What a fun way to share those pics of your kids, especially. Thanks, Greg!— Wendy Boswell
[via Lifehacker]
Unless you are an established design agency, you could probably use some more clients. One of the most cost effective methods, that will still deliver results, is to employ guerrilla marketing tactics. Basically guerrilla marketing is “unconventional marketing intended to get maximum results from minimal resources.” Just like guerrilla warfare, see? Here are a few links to some more information about guerrilla marketing or specific methods that companies have used.
http://timeontarget.blogspot.com/
http://www.gettingthewordout.com/
http://www.entrepreneur.com/
http://gaygamer.net/
We’re going to look at one specific tactic that you can use to get your name and brand a ton of exposure for relatively little money. This method can be used for literally any type of business or promotion, it doesn’t matter if you are a design agency, restaurant, or book store.
Stickers
I know this may sound like a silly, almost childish method of advertising, but it can be very effective, both with cost and reach. I live about 15 minutes from the downtown blocks of a major US city. Thousands of people each day walk the streets there, and hundreds of these are potential customers.
Now, the obvious method to reach them would be to buy advertisement on buildings, bill boards, etc., but the cost of this can quickly ramp up, and people have grown used to the usual ad spots in their building/city. Using stickers can be an extremely cost effective, “outside the box” solution to advertising in a city.
You can easily find an online provider who can print high quality stickers for you, and the prices are very fair. You can get a few thousand vinyl stickers that are great for outdoor use for a few hundred bucks. If you don’t care about vinyl, you can get nearly double the amount for the same price.
So you’ve designed a nifty, eye catching sticker with your companies brand and URL on it, now what do you do? Simple: go and canvas your city putting them up. Here is the tricky part. Think about where you’re placing them. Stickers in obvious locations, while they may get more exposure, will quickly be scrubbed, or removed by a cleaning crew. You may trade off the time they’ll be seen for the amount of viewers, and that’s fine, but also look for more creative areas to place your stickers, where people can still see them, but they will be less likely to be scrubbed.
A word about legality. I am in no way responsible for any trouble you may find yourself in. Check the laws of your city before you go pasting your sticker everywhere. Obviously placing 10 stickers right outside your city hall would be a bad idea, but there are plenty of places you can stick them and be fine. Use your discretion when placing stickers. Having even a few hundred stickers around town will definitely result in increased traffic to your site. You can even test this and track the results by having the URL on the sticker lead to a unique landing page.
The possibilities are only limited by your own imagination. That’s the beauty of guerrilla marketing.
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