Logo Envy… the curse of "Pinky and the Brain".
"It should span the width of the page. No, maybe the page is too small. No… turn the page sideways. Ah, what the heck, just make it a two page spread."
Clients want their logos BIG. The bigger, the better. In some cases, like one of my clients, they want a whole collection of logos… EVERYWHERE!!! Boohahaha! The problem is a basic one. Somewhere, someone let it fall that the logo makes the brand. If people get to recognise my logo, they'll love my product.
It's the average Joe way of achieving "Brand Awareness." Joe is saying; "If I make my logo really BIG, and put it everywhere, people will notice and start flocking to my business."
What clients fail to realise is that the logo in any part of advertising is like your signature at the bottom of a letter. It says, "sincerely Brand A". Make the whole letter your signature and people will go; "Sincerely WHAT?" It's the WHAT that matters. The WHAT makes or breaks you.
Your logo can be hot pink and in Comic Sans, if the WHAT hits the mark, your clients won't care about the hot pink. As long as you don't stick it on their rear window.
And then there's branded clothing…
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